I apprehend you must have heard that the reason you are in business is because of your customers right? What if I notified you that that isn’t the absolute truth?
It will certainly look like you’ve been chasing the wrong crowd all this while. The fact is that all businesses retain customers but only a few maintain an audience.
Allow me to clear your confusion; a customer is a person that buys your product or service, it’s basically transactional and after the exchange, off they go!
While an audience is more of your faithful fan, they have in-depth knowledge of your brand, not just the product or service, they join your community of cult followers, and they‘re willing to defend that tribe.
Just the same way we support our favorite football club or the community of iPhone users, lol, you at present recognize what I suggest.
So, what represents the difference? An audience is more valuable, they treasure what you do and how you do it. You have to pay for the attention of a customer, while an audience gladly gives you their time and attention.
Because they value you.
Just like what I‘ve been performing on all my social media platforms, I‘ve been creating a blossoming community based on providing value to every reader. And in return, I‘ve built a good fanbase that I am currently monetizing.
Instead of trying to sell products, make it a goal to provide an intrinsic value that will sell off those products. What are you creating?